设计完美商标图案的45条原则

2012-8-25 14:20:15 颜视觉

 

 

  01.不要使用超过3种颜色。
  02.不是不可或缺的内容就无需展示。
  03.字体务必清晰明了,让你奶奶都能看懂。
  04.商标图案务必易于识别。
  05.设计一个造型或者布局独特的商标图案。
  06.独立思考,不要理会您父母爱人对你设计的想法。
  07.保证商标图案看起来至少要能吸引三个人的注意。
  08.不要将流行商标中的元素融入到设计中,并称为原创作品。
  09.任何情况下都不要用剪贴画。
  10.将商标图案设置为黑白两色时看起来依然效果良好。
  11.反置商标图案后依然清晰明辨。
  12.调整商标图案大小后依然清晰明辨。
  13.如果商标图案中包含图标、符号或文字等元素,合理布局让他们相辅相成。
  14.让您的设计避免沿袭最新流行的商标设计潮流,而要看起来能够经久不衰。
  15.不要使用特殊效果(包括也并不局限于:斜体、阴影、反射和射线字)。
  16.如果可能让商标呈方形布局,避免使用难以理解的布局。
  17.避免复杂的细节。
  18.考虑商标放置的不同地方和方式。
  19.激发勇敢和自信的感觉,而不是无力呆板的感觉。
  20.你应该知道你创作的商标图案绝不是完美的。

  21.对于精明的生意采用锋利的线条,缓和的生意采用缓和的线条。
  22.商标图案必须与其表现的主题有所关联。
  23.照片不能做商标图案。
  24.你要让顾客对你的设计有惊艳的感觉。
  25.不要使用超过2种字体。
  26.商标中的每个元素都应该排列地井井有条。左、中、右、上或底。
  27.图标看起来浑然一体,没有拖尾元素。
  28.在你构思设计商标之前要明确商标即将面对的群体。
  29.强调功能胜过创新。
  30.如果商标名字让人印象深刻,那么就用商标名字做商标图案。
  31.镜像商标图案后依然清晰可见。
  32.甚至大公司也需要小图案。
  33.商标图案应该让所有人喜欢,而不仅仅为该商家喜欢而已。
  34.创造变化。变化越多,你设计出来的商标就越适合。
  35.商标图案在多个平台下看起来连贯。
  36.商标图案必须轻易地描述出来。
  37.不要在商标图案里用标志性语言。
  38.在计算机上设计之前先把思路用铅笔在纸上绘制出来。
  39.设计简约。
  40.不要使用“嗖”或者“全球”符号。
  41.商标图案不能够分散注意力。
  42.在设计中应该如实表现设计内容。
  43.商标图案应该视觉平衡。
  44.避免使用明亮霓幻颜色,以及灰暗呆板颜色。
  45.商标设计不能打破以上任何一条原则。

 

全文翻译如下: 

45 Rules for Creating a Great Logo Design

09/30/2008

This list is an exploration of design principals used in some of the world's most famous logos.

At the same time, the list was created as a way for designers to question themselves and the creative techniques they use when creating a logo design. Forcing the reader to reflect not only on the actual list, but also on their reaction to each listed insight, the last rule is the most important.

Do not use more than three colors.

Get rid of everything that is not absolutely necessary.

Type must be easy enough for your grandma to read.

The logo must be recognizable.

Create a unique shape or layout for the logo.

Completely ignore what your parents and/or spouse think about the design.

Confirm that the logo looks appealing to more than just three (3) individuals.

Do not combine elements from popular logos and claim it as original work.

Do not use clipart under any circumstances.

The logo should look good in black and white.

Make sure that the logo is recognizable when inverted.

Make sure that the logo is recognizable when resized.

If the logo contains an icon or symbol, as well as text, place each so that they complement one another.

Avoid recent logo design trends. Instead, make the logo look timeless.

Do not use special effects (including, but not limited to: gradients, drop shadows, reflections, and light bursts).

Fit the logo into a square layout if possible, avoid obscure layouts.

Avoid intricate details.

Consider the different places and ways that the logo will be presented.

Invoke feelings of being bold and confident, never dull and weak.

Realize that you will not create a perfect logo.

Use sharp lines for sharp businesses, smooth lines for smooth businesses.

The logo must have some connection to what it is representing.

A photo does not make a logo.

You must surprise customers with presentation.

Do not use more than two fonts.

Each element of the logo needs to be aligned. Left, center, right, top, or bottom.

The logo should look solid, with no trailing elements.

Know who is going to be looking at the logo before you think of ideas for it.

Always choose function over innovation.

If the brand name is memorable, the brand name should be the logo.

The logo should be recognizable when mirrored.

Even large companies need small logos.

Everyone should like the logo design, not just the business that will use it.

Create variations. The more variations, the more likely you are to get it right.

The logo must look consistent across multiple platforms.

The logo must be easy to describe.

Do not use taglines in the logo.

Sketch out ideas using paper and pencil before working on a computer.

Keep the design simple.

Do not use any “swoosh” or “globe”symbols.

The logo should not be distracting.

It should be honest in its representation.

The logo should be balanced visually.

Avoid bright, neon colors and dark, dull colors.

The logo must not break any of the above rules.

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